Contour, Strobing & Baking: 101

So many beauty terms are getting thrown about lately and sometimes it can be really overwhelming to keep up with the trends. Just in case, you find yourself struggling like me, I decided to do my research to break down contouring, strobing and baking; suitable products for each and a quick instruction guide/handy hints. I'm in no way an expert, just a mathematic student who likes to research.

Contour is deemed to come hand in hand with highlighting. It is the use of a product whether than be a powder, cream or liquid, which tends to be a shade darker than your normal skin tone. It is useful to help define and slim areas of your face. The highlighter is used to attract light which creates an effect of brightness.
There are lots of images online that help show where to put each product in relation to your face but run with it depending on what you personally want to achieve. I used Fleur De Force's The Glam Guide to help.
I'd recommend starting using a powder because I find it easier to blend with a brush, but I'm really wanting to try creams with the help of a damp beauty blender.


This is a fairly new trend which is a trend for us lazy girls who chose sleep over makeup in the mornings; strobing focuses mainly on highlighting, based on application to areas where the light will naturally hit your face. A highlighter (either powder or cream) or an illuminating powder with a bit of shimmer will do the trick.
Image from


Baking isn't really that new of a trend but has become much popular as of lately, and I have to say this is probably my most favourite of the three trends. Baking (Cooking) is used to set your foundation by applying lots of powder and helps to brighten the skin, it is left heavy on the skin for 5-10 minutes to bake before sweeping away the excess product. Like contouring, depending on what features are important to you, any part of your face can be baked. Personally, I just use it under my eyes, but I might be a bit more adventurous in the future.

Image from Makeup by Mario



  1. Love this post Rachel! You've cleared up the whole baking thing for me! I knew about the technique but wasn't sure what it's called. I just use it under my eyes too. I'd be scared that my whole face would look too pale I think! xxx

    1. Aw thanks! I didn't realise there was so much difference until I started doing my research, now I know what to use and when to use it! I must admit I've had some 'casper the ghost' attempts at baking!